Think Like An Artist


What can you do, to stay energized, thriving, and competitive in a digital world? Here are 3 tips to give you an advantage.

1. Remember your body is a machine, and so is your brain.

Typically when you lack sleep, you’re more tired and less productive. Why don’t we treat our brains with that same philosophy? When you burn out creatively, how do you normally refuel? Statistically, the average person doesn’t, they simply quit.

TED, (Technology, Education and Design) is one of the leading pioneers in creating formats for people to learn, engage, and practice the art of learning together. Learning has been a lost art form, and organizations like TED are revitalizing the way we come together and recharge.


2. Put what you learn into practice, as often as you can.

Today, there are hundreds of apps like evernote, trello and harvest that aid us with productivity. We’re busier than ever as a culture with organizing data, yet we retain less of it than ever before. We give ourselves little to no time to actually put into practice what we are learning.

Your potential customer is far more likely to buy from your brand if they believe you are half as invested in your product as you want them to be. Getting to this place as a company requires massive dedication not just to your product, but to the art of practicing what you learn.

That’s why at Birchway our team is encouraged to spend time daily taking in new information, and putting it into practice. Most of our great ideas come from something someone on the team shared that they had learned and adopted.

The War of Art is a book by Steven Pressfield, that offers up his musings on life in the creative world. He went on to become of the most respected military writers, being taught at almost every branch of the military and writing multiple award winning screenplays. But before he got there, he spent years learning what it meant to be a creative 24 hours a day instead of only when it’s convenient or successful.

3. Think like an artist.

Artists have no schedule, and are never off the clock. They don’t quit their profession when happy hour starts. An artist is concerned only with his/her work, creating and striving for the best. If you turn off your brain when you clock out of work, you’re missing the ultimate key to success. Keep going. Keep learning. Keep doing.

At Birchway, we try and practice these three tips as often as we can, because they keep us sharp, competitive, and moving forward which is how we started this company, and how we want it to stay.