Embrace Your Online Identity
Living in a digital age can be difficult. Our social media feeds are filtered with product advertisements and upgrade notifications informing us that its time to buy something new. It’s difficult to cut through the noise. So how do you create a meaningful and engaging post without getting lost in all the clutter? Creating the right solutions for your clients and harnessing the raw power of social media will put your company on the digital map.
Guy Kawasaki is one of our favorite social media influencers. Guy is a marketing specialist and silicon valley venture capitalist. Guy was one of Apples first hires and was responsible for marketing their macintosh computer in 1984 and a pioneer in marketing. We are excited to share some of the best practices we’ve picked up from him over the years.
• Work Hard Before You Have An Audience
In his book Enchantment: The Art of Changing Hearts, Minds, and Actions, Guy explains that it’s not about your Twitter count or online benchmarks. It starts with being liked and a trusted source.
This may seem like common sense, but it’s so important to implement from day one. This will be the foundation for everything you will need to start building your online portfolio. You have to be an expert in your field consistently. This is the basis for Enchantment and the start to building an online reputation.
People have unlimited options for purchasing products, give them a reason to choose you.
• Embrace Your Online Identity
Human connection is invaluable, and it counts online. One of the benefits of having an online identity is that you can have an unprecedented global audience at your fingertips. It’s never been easier in the history of commerce to reach so many people so quickly. Companies statistically and historically do better when they can relate to their target audience in a digital capacity.
Ask yourself, would you buy your own product, and if you would, why? If the answer is no, other people will inevitably come to that same conclusion. When crafting your online identity, look at the companies you follow and the people that inspire you, and put that same kind of passion and energy into yours. Whatever you are selling; make it inspirational and make it great.
In Enchantment, Guy lists the elements of a great product: deep, intelligent, complete, empowering and lastly, elegant.
• Elegance is Key in Creating a Lasting Online Presence
Would you visit your own website? If the answer is no, its time to go back to the drawing board and redesign. Creating an elegant website should be one of the first things you do while embracing your online identity. At Birchway, it’s our passion. Elegance is key to everything we design. Following some of these tips will undoubtedly yield results for your company and help you better align with your target audiences. We highly recommend following Guy Kawasaki, and checking out his book Enchantment.
Living in a digital age doesn’t have to be hectic. Every day we have to cut through the noise for our clients and ourselves. Birchway was founded because we believe there’s a better way to engage with people. You can chat with us on Facebook and Twitter or visit Birchwayinc. If your ready to take the next step in revolutionizing your brand, we’d love to walk alongside you.